Lansing, MI – Dart Development is launching a new logo and visual look to their brand beginning this month. Beginning with the roll out of a new logo and corporate colors, the full rebrand will also include a new website to launch in July.
As Dart Development expands beyond business parks in Florida, Kentucky, California, and Michigan, the 24-year-old company is unveiling a new look that is versatile for all their offerings. Since their portfolio includes a vast array of projects ranging from fully customizable business suites to premiere condos on Chicago’s Gold Coast, a united brand identity is necessary for recognition and impact across multiple markets.
Marketing Manager Marsha Zimmerman says, “We have a lot to celebrate and recognize from our first 24 years. Our logo and image should reflect what we’ve become and embody what Dart Development will be far into the future. The new brand image is a great representation of the history and prospects of our great organization.”
Since its inception, the team at Dart Development has prided themselves on the difference in service they achieve by providing space solutions that are not just four walls and a roof. These spaces are destinations for the client that desires quality, functionality, value, and dependability; and are solutions that make a positive difference in the success of the tenants’ endeavors.
Dart Development is the real estate investment and development arm of Michigan-based Dart Container Corporation. They hold over 12 million square feet of space throughout the world in support of product growth and over two million rentable square feet of business parks and residential space. Since 1989, Dart Development has specialized in bringing the business community the finest business parks available, giving their tenants the best possible service, and providing a number of options to serve all space needs.
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